The Journey of Switchpoint Coffee Co. Beans

By Jennifer Sperry

In the heart of our coffee-loving community, Switchpoint Coffee Co. stands out as not just a coffee company but a beacon of hope. Our commitment to bringing you the finest cup of coffee goes hand in hand with our dedication to ending poverty. As we take you on the fascinating journey of coffee production, you’ll discover how our beans, from fairtrade organic sources, are at the core of our mission to make the world a better place.

The Roots of Fairtrade

At Switchpoint, our coffee doesn’t just taste good; it does good, too. We source our coffee beans from companies championing fairtrade and organic practices. But what does “fairtrade” really mean?

Fairtrade is a movement that aims to create equitable relationships between coffee producers and consumers. It ensures that coffee growers receive fair compensation for their hard work and provides them with opportunities for sustainable development. By supporting fairtrade, we empower coffee farming communities to break free from the cycle of poverty.

The Coffee Farming Process

Cultivation: The journey of coffee begins on the lush coffee farms of our partner communities. In these ideal climates, coffee trees thrive, producing the cherries that eventually become your morning brew.

Harvesting: Coffee cherries are carefully handpicked at the peak of ripeness. This labor-intensive process is crucial in ensuring the beans’ quality.

Processing: The harvested cherries are processed to extract the beans within. Depending on the method, this can involve washing, drying, or fermenting the beans.

Roasting: The green coffee beans are then shipped to our roastery in St. George, Utah. Here, our skilled roasters work their magic to bring out the unique flavors of each batch. The roasting process is an art; our dedication to excellence is reflected in every cup.

Switchpoint’s Mission: Ending Poverty, One Sip at a Time

What sets Switchpoint Coffee Co. apart is our unwavering commitment to ending poverty. Every cup of coffee you enjoy is a step toward that goal. 

Here’s how we make it happen:

All Proceeds Go to End Poverty: Unlike most coffee companies, we don’t just allocate a portion of our profits to charity. We commit all proceeds to ending poverty. This means every time you savor our coffee, you directly contribute to a brighter future for those in need.

Our proceeds go to Switchpoint CRC,, where they offer a comprehensive array of services and initiatives that extend well beyond coffee. They proudly operate a food pantry and soup kitchen, ensuring that no one goes to bed hungry. The proceeds from Coffee Co. sales support in helping them stock the pantry shelves with nutritious food, offering sustenance to those who need it most.

But they don’t stop at food security. They are also committed to providing permanent housing for individuals and families experiencing homelessness. Switchpoint CRC proceeds to contribute to building safe, stable environments where people can regain their independence and rebuild their lives. We firmly believe a stable home is the foundation upon which a brighter future can be constructed.

Coffee Co. proceeds help implement programs that empower beneficiaries to secure employment. Switchpoint offers job training, resume-building workshops, and job placement assistance. With your purchase of our coffee, we create opportunities for individuals to break the cycle of homelessness and embark on a journey toward self-sufficiency and prosperity.

Supporting Local Communities: By sourcing beans from fairtrade growers, we ensure the communities behind our coffee thrive. This empowers them to improve their living conditions, access education, and build sustainable livelihoods.

Empowering Coffee Growers: We work closely with our partner farmers, providing them with the resources and support they need to cultivate high-quality, organic coffee. This not only benefits their communities but also elevates the coffee you enjoy.

Switchpoint Coffee Co. is more than just your morning coffee; it’s a commitment to making the world a better place. We take you on a journey where the love and care poured into each step can be tasted in every sip. Our dedication to fairtrade practices and the goal of ending poverty sets us apart as a company with a purpose. With Switchpoint Coffee Co., you’re not just drinking coffee; you’re brewing positive change, one cup at a time.